Thrillife is a brand started by UNC student and clothing designer Ryan Cocca in an effort to make “Conscious Streetwear Culture”. Thrill City, the Chapel Hill offshoot of Thrillife, is staying true to its mission as a “launchpad of everything socially positive and creative in Chapel Hill, from concerts to art exhibits to social justice campaigns,” by dedicating 10% of their revenues to the Community Empowerment Fund. That’s a lot of love, and we can’t thank Ryan and Thrill City enough for their support of CEF and the Chapel Hill community. Checkout the insert that ships with all Thrill City merchandise.